Saturday, July 15, 2006

A line each about four books

This is an interesting and a novel way of looking at the central theme of four books. The idea was suggested by my friend Ramnath's (who says he read about the framework somewhere), and I told him I would post this one!

Imagine you are in a restaurant and just about to order. You would

1) Order what dish comes to your mind immediately, if you follow Malcolm Gladwell's Blink.

2) Give the whole issue a thought and order after evaluating all options, if you follow Michael LeGault's Think, which talks about the flip side of Blink.

3) See what others in the restaurant have ordered and choose accordingly, if you follow James Surowiecki's Wisdom of Crowds.

4) Reject the waiter's recommendations and wonder what incentive does he have in motivating your behaviour, if you follow Freakonomics, authored by Steven Levitt and Stephen Dubner.

If people really tune their ordering strategies according to their favourite books, restaurant owners would be really wary of hosting Lynne Truss' fans. Wasn't she the one who wrote Eats, Shoots & Leaves!

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